You may not have the resources your larger competitors have, but you can still set up a strong market presence without having to match the marketing budget of one’s bigger competitors.
In fact, with just a little cleverness and ambition, you can conduct very sophisticated marketing activities at little or no cost. This includes learning you skill to provide for the customers wants or needs, then effectively promote it in their mind, and build your organization in the process.
The first step is in understanding what your visitors want or need. Previously, jump start service near me was the only path to determine what issues your customers had. Now, with the mass acceptance of social media marketing, you have a solution to start a dialogue together with your customers–and all you will be charged you is some of your time.
Start by establishing a business page on Facebook. Add info on your products and services in the profile. Make it fun and interesting, not really a dry recitation of features. Then utilize the page to engage your visitors:
Use the status update feature to provide tips, news about products or services, and previews on upcoming enhancements.
Allow your “fans” to create comments on the page.
Add applications just like a message board or perhaps a survey (all available from Facebook for free) to facilitate gathering input from your own customers.
Next, focus on providing more than a product or service. Think about tips on how to make doing business with your company into a satisfying and interesting experience. Your customers expect this as well as your competitors are considering how to do it as well. The best experience can drive more loyalty compared to the best product or best price.
Now, promote your organization with announcements in publications and on the net. Write and distribute pr announcements which are newsworthy, and send them to newspapers, magazines, television and radio stations, and web sites that distribute news in your industry. It takes merely one outlet to feature the story and you may have free access to thousands of people.
When writing the news release, design the headline to grab readers’ attention in as few words as possible. Use active verbs and place the main facts at the beginning, with a lead sentence that may draw the reader right into a convincing piece. Make sure you write the story from the customer perspective so it is relevant to them.
Lastly, take advantage of the bad economy! There are various cost-effective marketing resources available now. People who have big name corporate experience who is able to give you added expertise at an acceptable price. Actually, outsourcing your marketing can be a cost effective approach to level the playing field with your bigger competition.
